Coty Teams Up with Elite Model Management to Create Fragrances
We cannot imagine what a fragrance inspired by models would smell like but if it was up to us there would be a faint aroma of cigarette smoke, Diet Coke, hairspray and leather. Somehow we’re pretty sure those won’t be the notes for the upcoming collaboration between Coty and Elite Model Management. The two are teaming up to create four signature scents that will capture the essence of the glamorous world of modeling. The scents are slated to launch in January.
“Based on our strong licensing partnerships, our unrivaled fragrance expertise, and the global reach of the Elite Models brand, we see an opportunity to broaden the scope of our business portfolio and team up with a brand that is on the cutting edge of the fashion business,” Coty Beauty Renato Semerari said.
To coincide with the launch, Coty and Elite will launch an international marketing push which will include an Elite Model Look Contest.
