Beauty News: Sears Expands Beauty Department

11 Apr


The latest beauty products are not what usually comes to mind when one thinks of Sears but all of that is about to change. According to a recent press release, Sears department stores are revamping and expanding their beauty department just in time for summer. Similar to the JCPenny model, the new beauty department will offer a cross-section of products from hair to cosmetics and fragrance. Customers can expect to shop brands such L’Oreal, Maybelline, Revlon, Essie, Sally Hansen and OPI to name a few. Although the new and improved beauty department will not offer prestige or niche brands, it is a first step in building a new image and bringing younger and trendier female consumers into the store.

Check out the latest products and news regarding Sears department stores at

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