The latest beauty products are not what usually comes to mind when one thinks of Sears but all of that is about to change. According to a recent press release, Sears department stores are revamping and expanding their beauty department just in time for summer. Similar to the JCPenny model, the new beauty department will offer a cross-section of products from hair to cosmetics and fragrance. Customers can expect to shop brands such L’Oreal, Maybelline, Revlon, Essie, Sally Hansen and OPI to name a few. Although the new and improved beauty department will not offer prestige or niche brands, it is a first step in building a new image and bringing younger and trendier female consumers into the store.
Check out the latest products and news regarding Sears department stores at www.sears.com