Beauty News: DVF Prepares to Launch New Fragrance DIANE in the Fall

25 May

DVF, Diane Eau de Toilette,

DVF (Diane Von Furstenberg) is a legend in the world of fashion with her iconic wrap dress still considered the most figure-flattering dress any woman could ever own. With the success of her clothing line, it was inevitable that the queen of glamour and sophistication would venture into the world of beauty. She launched a makeup collection as well as a fragrance line which has won her many loyal fans and life-long customers. Her latest launch is sure to be another winner. DIANE is her newest fragrance which has an October launch date and will be sold exclusively at Nordstrom, Bloomingdale’s and Sephora. She recently discussed her new fragrance with WWD:

“I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be,” she continued at an event here Tuesday night to preview the fragrance. “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

According to the press release, the fragrance has a floral woodsy scent and includes violet and frangipani.


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