Joie Opens Madison Avenue Boutique

6 Jun

An Interior View of Joie's Madison Avenue Boutique

We’re city girls, but SoCal has always held a certain mystique for us, best  typified by easy, breezy maxi dresses and barely there tanks and shorts, worn in almost continuous sunshine. Few labels capture the California Girl vibe better than Joie, and they have just opened their first NYC shop on Madison Avenue. Boutiques with a residential feel that lend themselves to lingering are the ones that make it easier to separate us from our money, and Joie has gotten the formula just right.

Joie Boutique 1196 Madison Avenue between 87th and 88th Streets

 

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