The Industry: Berlin Fashion Week Designer Spotlight: Perret Schaad

8 Jul

A look from the Perret Schaad FW11 Lookbook

Next up in our spotlight of designers showing at Berlin Fashion Week this week is the label Perret Schaad. An industry friend turned us on to Perret Schaad last season and we were intrigued with their ability to turn out collections that managed to be both deeply sculptural and airy at the same time but never frivolous. Perret Schaad was launched in 2009 by designers Johanna Perret and Tutia Schaad and the label was given the unique opportunity to present their debut collection at Berlin Fashion Week soon after. While a lot of young designers tend to wear their “avant-garde” on their sleeve, we appreciate Perret Schaad for being quietly forward-thinking in their approach to shape and proportion. Only one boutique in the US stocks Perret Schaad (Debut in NYC), but we expect that to change. Visit www.perretschaad.com for more information and stockists.

 

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