Beauty News: Hard Candy Goes Junior

1 Sep

Hard Candy Cosmetics Seeks to Create a Juniors Collection

Hard Candy is known for their edgy, fun take on beauty. They originally started with several unusual nail colors and quickly grew the brand to include eye shadows, foundations, lip glosses and so much more. Fast forward a decade and Hard Candy has gone from being a niche brand to one of the most successful mass market brands as they are sold at Wal-Mart. With a strong following and growing customer base, Hard Candy is seeking to expand business with a jump into the world of juniors cosmetics. It’s a smart move as there is a lot of money to made in the juniors market. The juniors collection would be sold exclusively at Wal-Mart.

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