Beauty News: OCC Cosmetics Set to Open Flagship Store in NYC

12 Sep
OCC Cosmetics Set to Open Flagship Store in NYC September 23rd 2011

OCC Cosmetics is one of the newest beauty brands on the block but it’s also one of the most innovative. Known for their Lip Tars, a groundbreaking new lip product which is highly pigmented lip color in lipgloss packaging, OCC Cosmetics is finally taking the plunge and opening their first flagship store in the NYC. Located in the Lower East Side, the new store will make its official grand opening on September 23rd. OCC Cosmetics is not just a beauty innovator but is also one of the few vegan beauty brands on the market. All of their products are made with all-natural, cruelty-free ingredients. The flagship store opening is sure to be the talk of New York as many fans of the brand have been waiting for this moment to arrive. According a recent press release, careful consideration went into picking the location for the new store:

OCC chose the Lower East Side because it has really become the true hub of all things creative and artistic coming out of New York. The neighborhood’s latest renaissance is producing cutting edge design fashion, designers, salons and art galleries, and that’s where OCC needs to be.” David Klasfeld, CEO/Creative Director, OCC. Walking into the flagship store you will see an array of makeup in bold and dramatic colours with pops of neon and saturated pastels, radiating from every corner. Professional Makeup Artists are standing by to offer private consultations, makeup applications, and will even show you how to perfect airbrush makeup. Customers will not want to miss OCC’s Mixing Bar where they can custom create their perfect shade, or recreate their favorite colour. Gone are the days anyone has to live without their favorite discontinued beauty product! With over 36 shades of Lip Tars, highly pigmented loose eyeshadows, and an array of vibrant nail polishes, OCC’s flagship store is sure to become the next beauty haven for any makeup artist or beauty buff.
We are super excited about the new flagship store and can’t wait to let our inner makeup artist out at the Mixing Bar!

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