There’s something cool about a hair care product with the word conscious in the title. Maybe it plays up to our need to purchase smart hair products that take our intrinsic hair care needs in mind or maybe it’s just a really cool marketing ploy. Whatever it is, we are obsessing over Bumble and Bumble’s Curl Conscious Defining Creme. One of the reasons this product is so adored is because it’s created specifically for curly girls with fine hair. As a fine curly girl, I have personally dealt with the challenges of locating products that define my curls without weighing them down. This product doesn’t contain many of the oils and silicones like traditional curly products so that curls can move with ease. If you’re not a fine curly girl, don’t fret. There is a Conscious Curl Defining Creme for coarse curly girls too.