Any products that claim to cut down drying time by 50% automatically get our attention here at The Black Market. We believe in championing beauty products that enhance one’s beauty while also improving her quality of life. Any extra time we can shave off of our beauty routine is worth its weight in gold. That’s where It Factor Hair Care comes in. This new hair care line has created shampoos and conditioners that claim to cut drying time by 50%. The reason they can make this claim is because of the unique combination of botanical ingredients and the Vaporboost system which increases the hair’s drying time without forgoing quality results. We are eager to see if this claim is true. Stay tuned for a review!