Beauty News: In Memoriam – Evelyn Lauder Dies at Age 75

16 Nov

Estee Lauder Heir Evelyn Lauder Dies at the Age of 75

With a surname like Lauder, it is very apparent that Evelyn Lauder was a part of Estee Lauder, the cosmetics dynasty created by her iconic mother Estee Lauder. Even though she was an amazing businesswoman who helped to usher Estee Lauder Cosmetics into the 21st century, she is more widely known for being the creator of the Pink Ribbon Breast Cancer Awareness movement. She created the campaign with the help of Alexandra Penney, a former editor for Self Magazine.  Her tireless work to create awareness of breast cancer as well as raising money for breast cancer research and treatments will be one of her most important legacies. The beauty world is mourning the loss of a wonderful woman, mother and activist!

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