The Industry: LeBron James’ New Menswear Boutique

14 Dec

Exterior of Unknwn Boutique in Miami

When we first heard whisperings that LeBron James is opening a high-end menswear boutique in Miami, we admit to just a little bit of snickering. “What the?” But when we saw the list of labels he and his team plan to stock the shelves with, we stopped laughing and started thinking about booking a ticket to South Beach for a close-up look of our own. Called Unknwn, the store opens on Friday  and is housed in Miami’s luxury Aventura Mall.  The space will offer clothing and accessories from, in part, 3.1 Phillip Lim, A.P.C., Band of Outsiders, Jeremy Scott and Commes des Garcons Play. We stand corrected, King James. For more info check out

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