Beauty News: Ojon Delivers “Super Sleek” New Straightening System to the Market

21 Dec

Ojon Super Sleek Straightening System Pictured With Aveda Invati Line

We all know the natural hair care movement is really big right now but for those of you who don’t want to give up their straightened tresses, there are some great new gentler alternatives. Super Sleek sounds like a hair straightening system we wouldn’t mind getting our hands on. Ojon recently launched their latest innovation that enables customers to smooth and straighten their curly/wavy locks at home rather than spending countless dollars on expensive and oftentimes dangerous straightening services at salons. The Super Sleek System is powered by the Super Sleek Straightening Complex which includes several plant-derived botanicals that naturally smooth and soften the hair cuticle resulting in a frizz-free, silky appearance. According to Geoffrey Hawkins, the VP of Product Development, this revolutionary new system is destined to change the way women view straightening their hair:

A gentle reshaping agent relaxes and smooths out the curved structure of hair’s keratin bonds, making them supple and flexible. Then our proprietary blend — including plant keratin derived from wheat, soy and corn proteins and azurite — acts like a liquid flat iron to realign natural keratin bonds and seal in straightness. It also fills in rough spots on the cuticle that can make hair appear frizzy, coarse and unmanageable. Finally, this treatment acts as a conduit for heat transfer from blow dryers and flat irons to instantly loosen curls.”

The Super Sleek Straightening System includes:

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