One of fall’s biggest beauty trends is elaborate liner. Winged out, cat-eye or just bold and beautiful, liner has gone from demure to dazzling for fall and that means you’re going to need an incredible liner to help achieve these gorgeously decadent lined looks. Maybelline recently launched a new cream eyeliner pencil called Master Drama which is a fitting name seeing that you will be creating some dramatic looks with this easy-to-use pencil. Created with a unique oil-free formula, this creamy liner is both smudge-proof and waterproof and will last up to 16 hours. This product is safe for sensitive eyes and comes in six sensational shades:
Made of Steel
We know that the countdown to the end of summer has officially began but we still have our hearts set on rocking bold lips from summer well into fall. One of our favorite bold lip shades is by Maybelline. It’s the Color Sensational Lipstick in Fifth Avenue Fuschia. This is the ultimate fuschia that works well on a variety of skin tones specifically women of color as we tend to look better when we opt for pigmented, deeper shades. We are definitely going to take this shade well into the fall. Can’t you envision a gorgeous fuschia lip with fall’s metallic smoky eye? Gorgeous!
On Monday, August 8th, Maybelline announced that it will be the official makeup sponsor for Japan Fashion Week. They inked a three-year contract with the highly touted with the head execs for Japan Fashion Week. This is a huge step for the Japanese fashion community as Maybelline is a high-profile makeup company with a major reputation within the fashion and beauty industry. Maybelline will begin sponsorship of Japan Fashion Week in October during the Spring/Summer 2012 shows.
The latest beauty products are not what usually comes to mind when one thinks of Sears but all of that is about to change. According to a recent press release, Sears department stores are revamping and expanding their beauty department just in time for summer. Similar to the JCPenny model, the new beauty department will offer a cross-section of products from hair to cosmetics and fragrance. Customers can expect to shop brands such L’Oreal, Maybelline, Revlon, Essie, Sally Hansen and OPI to name a few. Although the new and improved beauty department will not offer prestige or niche brands, it is a first step in building a new image and bringing younger and trendier female consumers into the store.
Check out the latest products and news regarding Sears department stores at www.sears.com